When an organization makes recruiting a cornerstone of company culture, the impact can be felt immediately. Employees who understand how important interviewing is to their company’s future will prepare more thoroughly for interviews and turn in their feedback faster. Referral rates go up, and employees promote job openings on social media, resulting in a bigger, better candidate pool. Organizations who are great at hiring make recruiting a company-wide effort, relying as much on regular employees and executives as the superheroes in HR.

Be sure to announce new positions, and explain what the jobs entail. Keep your team up-to-date on progress, tell employees who submitted referrals where their candidates are in the pipeline, and be sure to celebrate whenever someone accepts a job offer. Make your hiring activities—and your hiring needs—visible to the entire company so it’s easy to see how they can contribute.

Lay a foundation for great interviews by communicating their importance to interviewers. If an employee sees interviewing as a distraction from their “real work,” they're less likely to take it seriously. When everyone understands the value of recruiting, conducting interviews becomes a high-status honor instead of a hassle.

Top management should also be working every day to find and hire the right people. This means pounding the pavement and using their networks to bring in candidates, but it also means articulating the big-picture recruiting strategy to every employee, and reinforcing those messages at company meetings.